Nissan needed some cutting-edge design for their campaign for their best selling electric vehicle the Nissan Leaf, which they were showcasing at their forthcoming event, the Nissan Supplier event, hosted at Silverstone, UK. The brief was to create something striking and impactful while maintaining a clean professional automotive focused look with the assets being used to reenforce the brand.
CREATIVE DIRECTION GRAPHIC DESIGN PRINT DESIGN
We provided creative direction and design across multiple branded assets including a range of large format print work, banners and passes for the supplier event. Using the new Nissan Leaf as the main focus of all graphics, we included the brands critical reference points for this year; Electricity, Intelligence and Automation. We wanted to create something refreshing and edgy for Nissan that would be on brand but would also stand out from their typical design language. This resulted in a striking design using bold typefaces and electrifying lighting as the theme.